The story of a rebrand: How to build a brand with a purpose (and set it up for growth opportunities)

The weight and impact of branding or re-branding can be overlooked, simplified or misunderstood. Branding or a rebrand is not vanity and offers more than new paint. It positions and reduces friction by clarifying a brand’s purpose which eventually aides unlocking growth opportunities. This article aims to give answers to the questions: ‘What is a rebrand?’ and ‘Do we need a rebrand?’